Marketing & Sales
In Part 1 of this article (HYPERLINK), I commented upon the likely impact to the advertising sector, of Google removing all third-party cookies from its Chrome browser. The fundamental driver in that scenario however, is...
Is there…or can there be…life after Google? Part 1
An article in MediaPost recently reported that Google has announced it will be phasing out all third-party cookies from Google Chrome. Best estimates suggest that Chrome represents almost 70% of the desktop browser market and...
Cyborg Age Marketing: Will A.I. truly be the end of Marketing as we know it?
Successful brands are defined by their sustainable pricing power. Consumers or customers buy them almost regardless of price. In economic terms, they’re relatively inelastic. Marketers know why consumers prefer and buy one product over another....
How games are changing the world. Games and gamification in…marketing. Part 2 of 3
In Part 1 of this column, we discussed the bankable power of Marketing Games (also called AdverGames, or Brand Games), and why we’re seeing more of them. We also discussed the eight benefits of Marketing...
Kristin Hambelton on why marketers have to change
Kristin Hambelton, CMO (chief marketing officer) of Marketing Evolution, shares her views on the various ways to drive change. She explains how identifying what works and what doesn’t is essential in today’s transformed marketing environment....
Follow the data to the future of marketing research
As we contemplate possible futures for marketing research, it’s “Follow the data!” MR has traditionally helped sellers connect with buyers. Today’s connected consumer is changing this relationship - and thus the role of MR and...