Marketing & Sales
As we progress into the second half of 2019, we’ve seen many new developments and trends in digital marketing and advertising. From new ad formats, Amazon becoming a massive search engine, ecommerce expanding onto social...
The hidden potential of service as a source of insight-driven competitive advantage
The constant chorus urging brands to be ahead of the insights game has reached its decibel peak in our digital age. Invariably, this results in greater demands on the CMO to extract more from each...
What is the Real Human Meaning Behind Your Brand?
The whole idea of ‘brand purpose’ is everywhere these days. For marketers, it’s not just about nice words, but about knowing how people really feel about their brand, and what is really driving brand loyalty...
Amazon acquires Sizmek ad server
Amazon announced that it has agreed to acquire the Ad Server and Dynamic Creative Optimization (DCO) businesses from Sizmek...
YouTube is testing a ML tool to generate six-second ads from longer ads
YouTube is now unveiling a new Machine Learning (ML) based tool that automatically creates a six-second version of a longer ad....
Effectiveness unlocked: Five long-term lessons for APAC brands.
APAC markets are often seen through the lens of e-commerce and m-commerce, from China’s blockbuster Singles Day to Korea’s hyper-connected consumers. But even the most advanced commercial technologies can’t escape from the basic facts about...