Mindfulness for Marketeers
Understand what consumer mindfulness is and how it can benefit marketeers....
Marketing & Sales
Listening With Influence; Why Influencers are the New Most Powerful Tool for Market Research
By Nick Guy The story of the influencer so far… Let’s start with the tale of the influencer. The term ‘influencer’ has been synonymous for a few years now with a new celebrity of our...
Thought Leadership vs. Content Marketing
Insight into what makes content marketing and thought leadership two separate entities....
What Infants Can Teach Us About the Future of Marketing
What infants can teach us about modern advertising and how we should respond....
Path to Purchase – Connecting Dots in the “New Era of Shopping”
By Sean Dunn (originally published on Nepa) Recently we covered the basics of Path to Purchase in our Q&A with Matt Nitzberg. This week, we’re talking to Lindsay Cowan – who was invited to speak on understanding...
Live large – carry Little
Switch on growth and the future of consumption By J. Walker Smith, chief knowledge officer, Brand & Marketing at Kantar Consulting Live large – Carry little means a future in which, increasingly, ownership is disconnected...