Research in Practice

Orlando Wood’s Lemon, published in October by the IPA, has set the advertising world talking with its bold analysis of the causes of advertising’s “crisis of creativity”. Lemon describes how a ‘left-brained’ way of paying...

No one in business has enough time. Buyers of research are deluged by presentations, with Big Data promising more data and even more material to ingest. Clients and suppliers alike try to keep their heads...

In part 1, we discussed how F1 used sensor technology as we sought to enhance the F1 fan experience. Today, in part 2, we look at the results....

Before I started working in sport, going to different sports events around to world was one of my passions. I’ve been lucky enough to attend (as a fan) five Summer Olympic games, a World Cup...

We take round-the-clock internet connectivity for granted. When it falters, so too does our ability to do business. For large organisations, the occasional connectivity disruption can cause frustration and dent short-term productivity. But for small...

If digital technology has made it so easy to go online, effortlessly cross borders and engage in dialogue from a distance – be it in written/ spoken form, or using digital images/videos – then why...