Research in Practice
I’ve been asked to provide my thoughts on the following question: “The fundamentals of research are based on statistics, surveys, observation and anthropology derived from the social sciences. As the environment changes, how can we...
Youth on Tech – How to write surveys for youths
For the remainder of 2019 stay tuned to Research World for monthly articles that share the insights from a global survey with over 2,000 youths aged 11-18 years old. This series will explore: • How...
Insights in Action: Going back to university to make research effective
Each month ‘Insights in Action’ discusses how research and insight has made a commercial or societal difference and what you can learn from it. This month ‘Insights in Action’ focuses on Research World’s wider July...
I do hope focus groups are going out of fashion
However, I suspect they aren’t. Marketers today are better educated about alternatives, and about the problems with focus groups, but the drama and speed of focus groups makes them attractive. Today, I see them used...
Discovering new research tools with social listening
As researchers, we listen to people and spot insights; we create tools and processes that help us gather the best possible information, and truly understand how social groups behave and as well as what they...
Crafting unforgettable stories from research data
My tenure at an early stage healthcare start-up was when I first saw a wildly successful insights campaign. The campaign is a testament to the immense power that compelling stories can hold, and how quality...