Research in Practice
In a series of interviews we explore how research clients re-equip their insights teams for more impact in a fast-changing world. This time we speak to Stephan Gans, chief insights and analytics officer at PepsiCo...
Never underestimate the power of ambiguity
200 105 390 8. Believe it or not, these four little numbers go a long way to explaining our industry’s trajectory today. The first two (measured in millions of Euros) are, respectively, the revenues and...
How can you get more impact from the insights team?
An insights team that is not changing, flexible and evolving is one that is destined to fail. This might seem like an extreme statement, but the list of challenges facing heads of insight is growing...
Stop planning and start responding
In the past, competitive advantage was driven by scale, operational efficiency, demonstrably better quality, and/or a sustainable point of difference. Today, market fragmentation and the desire for “personalization” have made scale and efficiency harder to...
AI meets CX at SEAT
Why do customers become loyal to products, services, and brands? Our toolbox offers plenty of ways to find answers to this question which is the core of the market research we do every day. Tapping...
Building an Agile and Forward-Looking Insights function
An eternal quest - the desire and challenge of building an insights organization that is the demand generation engine for the organization, not just insofar as generating the relevant information, but equally, if not more...