Life on lockdown – consumer diaries
In the space of the first few months of 2020, the life of every person on earth has shifted dramatically. The Covid 19 crisis is a health emergency, but it’s also an unprecedented disruption to...
Research in Practice
The conscious consumer
As the COVID-19 pandemic is flooding our news feeds and Greta Thunberg’s sailing boat and climate protesters hardly get any attention anymore, we might wonder whether all the multinationals’ sustainability programs and innovations are being...
We need to talk about political correctness
Political correctness, subject of countless conversations and media stories over the last few years but mysteriously ignored by the research industry. Until now....
Why we need to go beyond the handwashing problem to tackle COVID-19
COVID-19 means that behavior change tops policy makers and commercial strategist’s agenda to help protect our health & safety and financial & social well-being. There’s huge concern about how to encourage people to adopt simple...
Understanding the social cultural differences between China, Japan and South Korea for better communication
The East Asian markets of China, Japan, and South Korea make up to 24% of the world’s economy nowadays. Although they share a common history and culture to a certain extent, the social cultural differences...
Sustainable behaviour change
Climate and sustainability are increasingly important to a growing share of the population. We read daily about protests, activism, innovation. Greta clashes with Donald at summits. Our children strike for their futures....