Joeri Van den Bergh is co-founder, partner and Future Consumer expert at InSites Consulting. He is an awarded global thought leader, and marketing author on the impact of Millennials and Generation Z on marketing and business and on consumer trends and futurism.
As a marketing professor at one of Europe’s leading business schools (Vlerick Business School), Joeri is continuously updating his insights and foresights on consumer behavior.
Compared to Asia and the US, we see that the trends in Europe, similar to the global picture, are fairly bunched in the center of the attitude and behavior mapping, but that’s not to say...
Whilst we saw that 13 of the 14 trends scored higher with consumers in Asia compared to the rest of the world, we see the opposite in the US, where all 14 trends score somewhat...
As the COVID-19 pandemic is flooding our news feeds and Greta Thunberg’s sailing boat and climate protesters hardly get any attention anymore, we might wonder whether all the multinationals’ sustainability programs and innovations are being...
By Joeri van den Bergh and Kristof de Wulf Four years from now, Millennials (born between 1980 and 1996) will make up over a third of the global workforce[1]. Raised in different times and different...
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