Global insight and consumer collaboration agency InSites Consulting has announced the acquisition of Paris-based creative crowdsourcing leader eÿeka.
With a network of +400,000 creatives across 164 countries, eÿeka offers companies such as Procter & Gamble, Unilever, Coca-Cola and Nestlé its crowdsourcing services to fuel innovation, improve brand communication and drive better customer experience.
With the acquisition of eÿeka, in addition to generating consumer insights and activating those among business stakeholders, InSites Consulting will now be able to support its clients in generating fresh ideas and concepts to spur business growth.
It also announced the opening of a Paris client service office with the aim of being closer to its existing Paris-based clients such as L’Oréal, Danone, Bel Groupe, Orange, Royal Canin, Pernod Ricard.
The addition follows the announced growth ambitions of InSites Consulting with the onboarding of private equity firm Mentha Capital end of 2018.
