Methodologies & Techniques
If change is a constant, market researchers can attest to it. They work in an industry that accounts for the new, different, or previously unknown daily. This could be product innovation, market trends, business challenges,...
Bias in the Spotlight: confirmation bias
Confirmation bias is a tendency people have to interpret evidence in ways that support or preserve their existing beliefs. For example, if someone believes in astrological star signs, they might read their horoscope and then...
Why It’s Important to Use Fact-Based Research to Test Brand Names
The last two months feel like wasted time. Your advertising agency developed 20 names for your blockbuster product. However, half didn’t make it through trademark clearance. The remaining names can’t muster enough enthusiasm from the...
Eating Behaviors, Recall and Getting the Right Data for Market Expansion
Understand the benefits of mobile diaries and how they helped Bulla Dairy Foods build their marketing strategy....
De-averaging and the Challenge of Error Margin
Too often we work to an average. Find out why this way of working should be re-considered....
Bias in the Spotlight: change blindness
Bias in the Spotlight looks at change blindness - what it is, why it happens and what it means for researchers....