Talking About an Evolution
Insight into why we should leave old models of thinking behind and replace them evolved thinking....
Methodologies & Techniques
Bias in the Spotlight: inattentional blindness
The latest Bias in the Spotlight looks at Innattentional Bias, what is is and its implications....
Bias in the Spotlight: availability bias
The latest Bias in the Spotlight looks at availability bias, what is is, and its implications....
From focus groups to scalable qualitative: The growing pains of digital qual research
By Edward Appleton, Director of Global Marketing at Happy Thinking People GmbH Qualitative research has changed radically over the past decade. The days where it was mainly about focus groups and in-depth interviews are long...
The Problem with Professional Participants
Professional participants generate problems for researchers. But what are they and how can they be solved?...
Bias in the Spotlight: optimism bias
The latest 'bias in the spotlight' looks at optimism bias - what it is and who is most susceptible to it....