Methodologies & Techniques
The promise of social has always been this new consumer perspective, something we can’t see using more traditional methods. Unfortunately, many of the listening tools we have right now give us data, not insight. During...
Design thinking for data products – Part 2 of 3
Over a three-part series we explain how design thinking is applied to data science projects to build data products that are economically viable, desirable for the intended users, and technically feasible....
The life behind things – how the study of objects can help to understand people
People are usually not very comfortable talking about themselves. It is not because they do not want to talk about themselves, it is largely because they are inarticulate or do not want to reveal themselves...
The View on Value: how rethinking sampling will increase your innovation research’s value
Research provides value to innovation with new ideas, finding unmet customer needs and profitably developing new products. However, sampling traditions reduce how much value research can add to innovation. Digital platforms, more IT power and...
Design thinking for data products – Part 1 of 3
Creating value from data requires data products, i.e. innovative analytical solutions that extract relevant business information from the data for decision makers. Like any innovation, most data innovations fail in one or more dimensions: economic...
Design the world you want
The COVID-19 crisis, together with the second and third -order consequences, will mark a turning point in our history. If we expect to emerge from this crisis stronger and holistically better, we have to invent...