Methodologies & Techniques
Can online qual deliver robust outcomes for projects that are more complex, strategic, even creative? Digital seems to work well for straightforward qual briefs, as we outlined in the first article of this mini-series –...
Focus group fails: How to save the humans (and the brands)
Let me start this with a caveat, as there are always exceptions to rules. By no means am I trying to take down focus groups in totality nor the agencies that conduct them. However, as...
How games are changing the world. Games and gamification in…a pandemic
When I set out to write this column to showcase how Serious Games and Gamification are being used in different industries; (marketing, research, finance, training etc) I never imagined that I’d be writing about how...
Five steps to managing tracker transformation
Turbulent times cause changes in consumer behavior, directly affecting and disrupting trackers and normed studies. Today, we’re experiencing the most sweeping changes many of us will encounter in our lifetimes. The COVID-19 pandemic is causing...
Finding the signal in the noise. Making sense of data with human insights
Innovation is the lifeblood of business and design thinking, and its associated processes have become embedded in our thinking about innovation best practice. But what these new processes often overlook is the role of customer...
Online qualitative research – getting close…. from a distance! Part 1 of 2
Qualitative research is currently undergoing rapid transformation, possibly a lasting sea-change: due to the coronavirus pandemic, qual is going online. Fast – and big-time. Tasks and projects that just a few months ago would have...