Strategy & Management
Growing your business in a global pandemic – it sounds like a paradox, doesn’t it? The reality is some businesses are doing very well now, and we’re not just talking about hand sanitiser manufacturers. By...
How businesses should adapt to a COVID-19 world
The APAC market is constantly changing, but this year has tested even the most resilient business. This time, the changes we’re seeing are driven by circumstances that us mere mortals don’t understand and can’t control....
The Coronavirus era: how will consumer markets evolve
From permanent shifts to temporary change, six core themes are transforming consumer markets as behaviour, values and priorities shift in the light of the COVID-19 pandemic. The current situation calls for agility, brave decisions and...
The four disruption vectors of Corona
The Coronavirus pandemic has altered the very fabric of our societies and forced us to adapt to new complexities. The epidemic has manifested itself through behavioural, psychological, socio-political, and economic vectors of disruption. These four...
Embracing a people-based future for market research
2020 has cast every business in a new light. While many organisations are still adapting to new ways of working, some changes are already well underway. The market research (MR) industry is no exception. Leading...
Impersonalisation: One of the Seven Deadly Sins of Customer Motivation
Perhaps the ‘holy grail’ for most brands is achieving the marketing buzzword ‘evangelism.’ Evangelism, in the business sense, is evolving the casual customer into a loyal fanatic of a product or brand so they preach...