Strategy & Management
Against a background of squeezed budgets, a global pandemic and fast-changing consumer habits, insights professionals are having to do more with less, in half the time, to provide their stakeholders with actionable insights. But how...
Accelerating personal change in an unpredictable world
As market research professionals, we strive to identify economic and social trends as soon as they appear to allow organisations to spot early opportunities to develop and adapt the products and experiences they offer. It...
Avoiding the Seven Deadly Sins of Customer Motivation
Perhaps the ‘holy grail’ for most brands is achieving marketing ‘evangelism.’ Evangelism, in the business sense, is evolving the casual customer into a loyal fanatic of a product or brand, so they preach its benefits...
eCommerce best practices for online assortment, pricing & promos
You’ll likely know that brands face fierce competition online today., Hence, it's crucial to optimize eCommerce strategies. But how can you do this effectively? COVID-19 has driven many consumers towards online shopping, some for the...
How to turn working from home to winning from home
One of the few upsides of the corona crisis has been that many organizations are now forced to reconsider their traditional work arrangements. A “symptom” of this is that WFH has become a popular acronym....
Breezing through change – effective change management
In mid-2018, I had just taken over the responsibility of embedding analytics, as a way of working, in the Asia operations of a Fortune 500 company. I had previously a good mix of insights and...