Strategy & Management
As a leader in India, an important emerging economy, I am excited about 2020. The dynamic retail market coupled with the intersection of research and technology promises to make this a thrilling year for our...
10 things to do, to improve brand equity
My perspective is informed by social intelligence, which is what I do for a living, as well as stoicism, which is a philosophy I admire. I will discuss a few related themes in this article....
Post-Pandemic: Scenarios for the Insights Industry after COVID-19
For the research industry the central paradox of the COVID-19 pandemic is that at THE most important time for voice of the customer research in at least a generation the budgetary and staff resources to...
How coronavirus creates a behaviour change challenge for brands
While COVID-19 media reports have rightly focussed on public health and how to manage the spread of the virus, we’re also seeing clear impacts on consumer behaviour. There have been drastic changes in consumer behaviour...
Marketing handbook in times of lockdown
“What shall I do with my brand in the Coronavirus crisis?” That’s the question that most agencies are getting from their clients these days. At APG Spain, us planners want to shed some light in...
Strategic planning – through and beyond the pandemic
Pandemics are not new nor are the social and economic disruptions that ensue. Since the beginning of the 20th century there have been four novel virus strains that have led to global pandemics - 1918...