Strategy & Management

In the world of forecasting, strategy and cool hunting, the trend, too often looks like an empty lifeboat floating in the North Atlantic. Where did it come from? Who did it carry? Where was it...

We all have blind spots, literally and metaphorically. In our eyes the optic nerves pass through the retina obscuring our sight. But we don’t notice because our brain automatically fills in the blank. When we...

There was a time, especially in the United States, when researchers were supposed to be the neutral purveyors of the truth – unbiased, impartial and uninvolved in the business. You collected the data, passed it...

We have seen the future of insights. It is information source agnostic and it seamlessly weaves together disparate data into a story that answers two key questions: So what? What’s next?...

Until recently, the make-up of a corporate insights team was a relatively simple affair. The large majority of staff would be trained, professional market researchers. For these people, pretty much everything revolved around the process...

With data-driven decision making now a fundamental requirement for successful business strategies, client demands are becoming ever more complex and the volume of data we gather grows ever larger....