Remembering the Contribution of Frank Bass to Marketing
A look at how renowned marketing scientist Frank Bass has contributed to the world of marketing....
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The Exciting Future of Market Research, ESOMAR APAC 2015
By Ben Taylor Last month I returned to the UK from a very productive and inspiring overseas trip to Singapore, where I was attending the 16th edition of ESOMAR’s annual marketing and research Asia Pacific...
A New Approach to Study Consumer Perception of Price
Van Westendorp, P (1976) “NSS-Price Sensitivity Meter (PSM)- A new approach to study consumer perception of price.” Proceedings of the ESOMAR Congress. In this paper we present a new technique for the measurement. The technique...
Rethinking Senior Japan
Dominic Carter discusses the ageing population in Japan and how market researchers can target this new growing market...
ASIA MEANS BUSINESS SO WHAT’S NEW?
The challenge for MR in Asia is also the opportunity There is no shortage of statistics on the importance of Asia for Western brands as a driver for global growth. Asia represents enormous opportunity for...
Aging, Literacy, Asian Softpower : MY SELFISH AGENDA
I am a very lucky man. For reasons that defy logic the ESOMAR team have asked me to help edit Research World Connect for a few months. Lucky because I really don’t deserve a chance...