The Magnificent Seven data dimensions – Social Media
The first data source we explore is social media. Today’s most common social media channels, Facebook, Instagram and Twitter et al, have only emerged during the past c15 years....
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Breaking through the clutter in a Facebook feed: Which Ads Make An Impact?
Do consumers notice your ads while scrolling through their Facebook feeds? How do thumbnails, colors, and sounds impact your ads? Does your industry affect ad performance?...
AI Automation: not such a dumb idea
Without question, automation and the rise of AI based MR-specific applications have driven process improvements, time savings and cost reductions across a host of MR functions. We know this because automation is nothing new, its...
ESOMAR: Raising Awareness in Georgia
By Nino Gogoladze The role of an ESOMAR country representative is not only about supporting the industry in the country, but also about helping citizens to be aware of specific local market conditions and future...
How To Analyze Your Target Market: 3 Easy Ways
Sam Makad provides three key areas to consider when analyzing your target market....
ESOMAR Big Data 2016 – A Review
A look back on the highlights of the recent Big Data Conference....