Editor Notes
“The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy” - Martin Luther King, Jr. Substitute the word “leader” (of...
The View on Value: add client value via implementation & behavioural understanding not online options & barometers
Societally, research’s contribution towards fighting COVID-19 has thus far been utterly invaluable. Data/evidence/insight communication has, and will continue being, vital in informing governmental actions and increasing public knowledge....
What can researchers learn from the rise in global populism?
My parents belonged to the “Greatest Generation”. Both served their country in World War II. Both sacrificed much for me to obtain the best education possible. So it was that I grew up hearing two...
The View on Value: you can’t deliver value if you don’t know what it is
You’re probably trying to create value. If you aren’t you should be. After all, that’s what all marketing disciplines hope to achieve. But do you know what ‘value’ is? If you don’t – I’m sure...
Industry Leaders, The Business of Research and Skills: Research World’s 10 Most Read Articles on 2019
We look back on Research World’s 10 most read articles that were published this year. By doing so, we identify the global research and insight community’s main interests from the last 12 months....
Insights in Action: Cars, Campaigns, Cakes and Compost
Each month ‘Insights in Action’ discusses how research and insight has made a commercial or societal difference and what you can learn from it....