Update from ESOMAR Council
Monday May 6th was a public holiday in many countries, but not for the members of ESOMAR Council who travelled to Amsterdam for our quarterly face-to-face meeting....
Reactions & Foresights
Asia Pacific 2019: Celebrating Impact!
There is no better way to celebrate this occasion than to highlight the deep and sustained impact that the market research industry has had on communities’ development, consumer understanding, business growth and technological innovation....
Keep Calm and Carry On – But Passively!
In late 1999, I began writing a monthly technology column, “Insite”, for ESOMAR’s magazine. In an early article, I reviewed the then nascent internet search engines. Subsequently, I received an email pointing out that I...
ESOMAR MAIN FEST LATAM 2019: a festival of inspirations!
A festival is an excellent definition of what we expect to see over the next couple of days. “Festival” means celebration and partying, but also implies the exhibition of a diverse collection of pieces, as...
AI, an opportunity to boost the best of our insights skills
Artificial Intelligence (AI) is not just another buzzword in our business dictionary. It is not just the claim of companies that want to get more exposure or increased funding. Whilst it certainly has all the...
ESOMAR enters LATAM for key conference
At the beginning of April, some of the leading market researchers from across the world will join ESOMAR in Sao Paulo to explore the regional challenges, risks and opportunities within the market intelligence sector....