Reactions & Foresights
The start of the final day of the Festival triggered memories of the many face-to-face ESOMAR Congresses. The enthusiasm of the two client-side researchers, Michelle Gansle of Mars and Gabriela McCoy of Bacardi, who kicked...
Are we doing very precise things with very imprecise (secondary) data?
A fascinating ESOMAR Webinar - The (Still) Unfulfilled Promise of Secondary Data? - took place September 9, 2020 arranged and moderated by Reg Baker, Regional Ambassador to North America and Consultant to ESOMAR’s Professional Standards...
The Insights Festival 2020 – the joy of attending (Day 2&3)
The positive amazement during day one of the Insights Festival continued day two and three. It is online, so I registered, but did not completely clear my calendar and I missed a few good presentations...
The Insights Festival 2020 and the future of insights – another COVID-19 disruption? (Day 1)
The first day of the ESOMAR Insights Festival 2020 was amazingly energizing. I only attended the Main Stage, so maybe I even missed the best, but the formula enforced by COVID-19, has characteristics that remain....
Conductors of change
September 2020 – as we enter the bustling period of a year where nothing is quite normal, we had the opportunity to join the German national research association BVM for a joint digital meetup –...
Insights Festival 2020 preview: how Design Thinking allows market research to take the lead and become an innovation powerhouse
This year, ESOMAR’s annual Congress is moving online. But as always, it will feature the latest and best thinking on all things research and insight. On the Wednesday morning, a session titled 'Research Fuel for...