SHOBSERVATORY: A quirky look at research, marketing, brands, consumers and everything else astronomical to microscopic.
Clients! So many types, so many textures! For every client type on one end of the spectrum, there is an equal and opposite one at the other end. Here are some archetypes.
And do I hear someone ask: “Ok.. so which is the largest segment…??” 😉🙂😂😀
Director, Drshti Strategic Research Services, India
Shobha Prasad is a career researcher and recreational cartoonist. The former is used to enrich the latter. Shobha can be reached at shobha.p@drshti.com.
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