SHOBSERVATORY: A quirky look at research, marketing, brands, consumers and everything else astronomical to microscopic.
When the need to hear something new is counterbalanced by fear of hearing something new.
Director, Drshti Strategic Research Services, India
Shobha Prasad is a career researcher and recreational cartoonist. The former is used to enrich the latter. Shobha can be reached at shobha.p@drshti.com.
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