SHOBSERVATORY: A quirky look at research, marketing, brands, consumers and everything else astronomical to microscopic.
Pathfinders or Data Diggers? Sages or Machines? Can we realistically be both?
Do we have to choose? On the clash of identities and confusion in vantage points.
Director, Drshti Strategic Research Services, India
Shobha Prasad is a career researcher and recreational cartoonist. The former is used to enrich the latter. Shobha can be reached at shobha.p@drshti.com.
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