Advertising & PR
Over the years, we have embarked on a multi-stage research partnership with Kadence International by employing methods including quantitative, qualitative as well as neuro to demonstrate the ROI impacts on advertisers’ brand values, positioning and...
Breaking through the clutter in a Facebook feed: Which Ads Make An Impact?
Do consumers notice your ads while scrolling through their Facebook feeds? How do thumbnails, colors, and sounds impact your ads? Does your industry affect ad performance?...
Amazon acquires Sizmek ad server
Amazon announced that it has agreed to acquire the Ad Server and Dynamic Creative Optimization (DCO) businesses from Sizmek...
YouTube is testing a ML tool to generate six-second ads from longer ads
YouTube is now unveiling a new Machine Learning (ML) based tool that automatically creates a six-second version of a longer ad....
Smartphone accounts for more than half of digital spend
The trade association for digital advertising in the UK, IAB UK, announced recently the results of a Digital Adspend study done in conjunction with PwC, which revealed that UK advertisers spent upwards of 13.4 billion...
Advertising Got Micropersonal – And We Don’t Care
UniSA’s Ehrenberg-Bass Institute for Marketing Science question the effectiveness of micro-targeting in advertising....