Africa
Now that this technology-enabled industry has grown up to represent a multibillion-dollar titan, it is time to reconsider whether those segments initially reported on remained valid, and whether new emerging sub-sectors should be added to...
Africans look beyond COVID-19
Africans move on from COVID-19 into the new normal, seeing the disruption as an opportunity to take a giant leap. Despite the mistrust of COVID-19, its adverse effect on peoples’ finances caused a massive shift...
COVID-19 in DR Congo – path to a new era of MR
As per World Bank 2018 report, DR Congo is the fourth most populated African country with almost 84.07 million people. The nation had a new president for the past two years and is experiencing a...
Sustainability: a different perspective to affordability in Kenya
With a forecast 2019 economic growth of +6%, Kenya’s economy is showing signs of stability on the back of macroeconomic steadiness, yet at a micro level Kenyans are seen to be experiencing the perfect storm....
Data protection developments in Africa
Over the past two years, several countries on the continent have implemented laws on personal data protection, or have taken the first steps in this direction. Below you will find a short overview per country...
Managing uncertainty with research in Africa
Africa is one of the most diverse continents in the world, and not always one of the best understood ones. Succinctly expressed by Sami Ghabrial, Board Member and Chairperson for the African Market Research Association...