COVID-19 (Corona)
When the pandemic threatens years of advances towards the UN SDGs (United Nations Sustainable Development Goals), purpose-driven businesses respond to the needs of communities today and fuel innovation that will define the region. The Coronavirus...
eCommerce best practices for online assortment, pricing & promos
You’ll likely know that brands face fierce competition online today., Hence, it's crucial to optimize eCommerce strategies. But how can you do this effectively? COVID-19 has driven many consumers towards online shopping, some for the...
Peru in COVID-19 context: the shopping experience transformation during quarantine
As a result of the COVID-19, dynamic shifts are taking place in consuming across various regions and industries, which have positive, negative and unexpected effects on business, state and citizens. In the case of Peru,...
The Healthy Priorities Project: a call to action for the health crisis in Venezuela
“Currently the health system became a practice of war medicine”, The quote may sound as a statement of a doctor in the peak of the COVID-19 pandemic in a particularly devastated city. But not quite,...
How to adapt product testing to new realities
A product is both at the marketing mix model’s core and the physical manifestation of a brand’s promise. Awareness and marketing effectiveness generate trial. However, product performance or experience is critical for repeat purchasing. As...
Can trust carry brands through good times – and bad?
Global brands have an opportunity to provide reassurance as consumers actively seek out trusted brands during times of uncertainty or crisis. Following publication of the 2020 BrandZ Top 100 Most Valuable Global Brands Report, Graham...