COVID-19 (Corona)
What does “the new normal” even mean? In my previous article I covered briefly the difficulties of talking about “our current situation”, especially at a time when events, attitudes and behaviours are constantly evolving and...
I’m a researcher – get me out of here! (7) Unless you change my narrative, you can’t change my thinking
I recently read a very thought-provoking article by Susan Fader (FaderFocus) on the need to incorporate Narrative Economics into market research. My (likely very poor) rendering of her key message is that neither traditional primary...
Talking Insights | Episode 6: decoding COVID-19 conspiracies with King’s College London
This week Srikar speaks to Dr Daniel Allington, senior lecturer in Social and Cultural Artificial Intelligence, and author of a fascinating study conducted by King’s College London looking at how belief in COVID-19 conspiracies is...
CMOs remain optimistic about budgets post-COVID19, despite bleak outlook from C-suite colleagues
Marketing budgets looked very different for many CMOs at the beginning of 2020 than they do now. In fact, according to Gartner’s CMO Spend Survey 2020, pre-COVID-19 marketing budgets held their ground year-over-year, making up...
Fiona’s…Fascinations | The movement for masks
Masked gunmen, disempowered women, hiding behind… These are probably some of the things that used to immediately spring to mind when thinking about masks. But we are in a pandemic. 77,000 new coronavirus cases were...
Hire me – how to make sure you are picked for a new role
On the 4th of June I was delighted to take part in a couple of community circles held by the Young ESOMAR Society ‘YES’ on career opportunities. Before taking part in the community the recruitment...