COVID-19 (Corona)
Cologne. Do we eat differently during lockdown? This week we look again at Germany. Our previous lockdown diaries focused on changing French and British eating habits during lockdown. The changes to eating habits in these...
How to face the challenges of remote working in the COVID-19 era
Before the COVID-19 pandemic, 70% of people globally worked remotely at least once a week. However, since the COVID-19 pandemic struck most of the corporate workforce has moved to home offices on a full-time basis....
Online qualitative research – online… and upwards! Going digital with more complex qual briefs. Part 2 of 2
Can online qual deliver robust outcomes for projects that are more complex, strategic, even creative? Digital seems to work well for straightforward qual briefs, as we outlined in the first article of this mini-series –...
The impact of crisis on communication
Working from home it’s hard not to feel like you are in a bubble. A lot of people have felt lonely and lost a sense of their presence within the world. Nature goes on past...
I’m a researcher – get me out of here! (2) Turning over a new leaf
For many of us, our lives have changed dramatically in the last two months. For some, such as those newly unemployed, those changes were forced on us and have not been pleasant – and we...
How are insights teams at PepsiCo and Tata responding to the COVID-19 crisis?
Given the drastic changes that have engulfed the world in recent months, we asked Stephan Gans, SVP Chief Insights and Analytics Officer at PepsiCo and Adrian Terron, Head of Customer Centricity at Tata Group, how...