COVID-19 (Corona)
Turbulent times cause changes in consumer behavior, directly affecting and disrupting trackers and normed studies. Today, we’re experiencing the most sweeping changes many of us will encounter in our lifetimes. The COVID-19 pandemic is causing...
Coping with social isolation and its emotional ramifications – Part 3 of 3
This paper will be discussing three critical issues that human beings are likely to face as a consequence of social distancing and its emotional and psychological ramifications....
How insight professionals are preparing for the next phase in living with COVID-19? Part 2
In our recent article in Research World, we asked three leading insights professionals how they are adjusting to working from home. They spoke about embracing new technologies, new habits and flexible approaches. In this follow-up...
Brand faith in a time of social crisis – a moment for marketers to make their brands indispensable
Brand passions can run deep, a guiding credo of contemporary marketing that’s really as old as the history of the discipline. One of the best-known examples of just how personally consumers may take brands was...
I’m a researcher – get me out of here! Just when it’s so difficult to focus – FOCUS!
Over the past few weeks, I have been talking to a series of insights CEOs and their corporate counterparts. While many have found this time to be intensely difficult, others are thriving. Why?...
How are researchers around the world adapting to working in the lockdown? Part 1
COVID-19 has forced researchers to work from home and get used to not meeting colleagues, research participants and clients in person. We asked insights professionals in London, Milan and San Francisco how they have been...