The rule of six – forecasting consumer behaviour in a crisis
Having access to more accurate predictions of the demand for products is a competitive factor for CPG (consumer packaged goods) manufacturers and retailers at any time....
COVID-19 (Corona)
How to adapt to new consumer behaviour in Australia
Growing your business in a global pandemic – it sounds like a paradox, doesn’t it? The reality is some businesses are doing very well now, and we’re not just talking about hand sanitiser manufacturers. By...
How businesses should adapt to a COVID-19 world
The APAC market is constantly changing, but this year has tested even the most resilient business. This time, the changes we’re seeing are driven by circumstances that us mere mortals don’t understand and can’t control....
Channel Abundance is here (and what it means for people working in Insights) – Part 2
Part 2 covers how channel abundance will impact the future, much more scattered, consumer landscape, and the implications for consumer understanding and consumer insights managers....
Channel Abundance is here (and what it means for people working in Insights) – Part 1
The last year we’ve seen that digital commerce and digital advertising has increased enormously. The way products are sold (more e-sales including direct sales) is changing. This also has repercussions for the supporting digital promotion/advertising....
Understanding the evolution of the TV/video marketplace: how will linear and on-demand content coexist?
The effects of COVID-19 and the current and likely changes in viewing were intriguing for the content providers. Understanding this landscape provides an important basis for the TV/video measurement intricacies and complexities that will be...