The evolution of brand humanization
How bot-enabled research can help businesses & brands develop a deeper understanding of personal/household hygiene habits in order to meet the needs of African consumers, and increase their business impact....
FMCG: Cosmetics & Hygiene
Vinay Ahuja of P&G on 2021 challenges, priorities and opportunities
Following a year of turbulent change, insight professionals are now preparing for 2021. We talk to Vinay Ahuja, Vice-President – Procter & Gamble Europe, Consumer Market Knowledge, Analytics & Insights, about the year ahead....
Does One Size Fit All?…
The starting point of this article is our observation that, to guide new products design, some researchers are looking to carry on, or coming back to, using the ‘popular’ Monadic Quantitative test as the sole...
The Fresh Scent of Innovation
How we brought perceptions of laundry and scent from around the world straight to the world’s leading fragrance makers....
The Not So Ordinary
A case study on a how The Ordinary is shaking up the skincare category....
Understanding the Most Important Shopper
How to best tap into the 'Household CFO' using social media....