• Advertise
  • Contribute
  • ESOMAR.org
TRENDING NOW

Top 10 Global Consumer Trends 2020

Top 10 Global Consumer Trends 2021

Understanding the Why? Projective Techniques in Qualitative…

FacebookTwitterInstagramLinkedinYoutubeEmailRss

Research World

Thinking from the data, research & business intelligence industry
  • Business
    • Business Affairs Biz-Talks Entrepreneurship Reports & Analyses
      Business Affairs

      African consumers resistance to e-commerce and what is…

      March 16, 2021

      Business Affairs

      The fascinating dynamism of the African Insights industry

      December 10, 2020

      Business Affairs

      Christmas 2020: Opportunities to close the year on…

      November 24, 2020

      Business Affairs

      Make your customer experience meaningful, not only frictionless

      November 17, 2020

  • Data Standards
    • Polling & Politics Privacy & Ethics Advocacy
      Polling & Politics

      There Is a Way Out of This Mess

      January 6, 2021

      Polling & Politics

      Nail Biting in Georgia US Senate Races –…

      December 11, 2020

      Polling & Politics

      Media polling and the way forward

      November 6, 2020

      Polling & Politics

      U.S. election pollsters: watch Florida for key indicators!

      October 14, 2020

  • Tech & Innovation
    • Media Smart Data & Analytics Tools & Technology
      Media

      Post-pandemic marketing & advertising trends among marketers

      July 13, 2021

      Media

      Cross-Media Measurement, XMM: no viewing – no outcomes!

      November 11, 2020

      Media

      XMM Disconnect? As Alice went into Wonderland, things…

      November 10, 2020

      Media

      Innovations in media measurement, accelerated by COVID, establish…

      November 9, 2020

  • Insights on Insights
    • Brand Stories Marketing & Sales Research for Social Good Research in Practice
      Brand Stories

      Insight from the Insight250 winners: Data-driven leadership

      September 20, 2021

      Brand Stories

      Insights from the Insight250 winners: Evolutions and innovations…

      August 31, 2021

      Brand Stories

      Customer advocacy: How to turn customers into friends,…

      June 3, 2021

      Brand Stories

      Brands as provocations: How to connect at scale…

      April 23, 2021

  • Learning Labs
    • Methodologies & Techniques Skills & Careers Strategy & Management
      Methodologies & Techniques

      Predictive qual: How to turn the art of…

      October 21, 2021

      Methodologies & Techniques

      What It truly means to be tech-enabled in…

      October 4, 2021

      Methodologies & Techniques

      Insights on insights: Which survey data analysis solution…

      September 30, 2021

      Methodologies & Techniques

      Eating in, is the new testing out –…

      September 27, 2021

  • Opinions
    • Columns Editor Notes Reactions & Foresights
      Columns

      Behavioural tech-heads: What technology needs to learn from…

      October 8, 2021

      Columns

      SHOBSERVATORY Research Chronicles: The heart of the brand…

      October 7, 2021

      Columns

      ESOMAR announces the 2021 award winners

      September 23, 2021

      Columns

      SHOBSERVATORY Research Chronicles: How presentations are created

      September 16, 2021

Research World
  • Home
  • FMCG: Food / Beverages / Tobacco

FMCG: Food / Beverages / Tobacco

Marketing & Sales

Understanding the Most Important Shopper

ESOMARApril 12, 2017February 5, 2019
by ESOMAR and Hannah ChappleApril 12, 2017February 5, 20190
How to best tap into the 'Household CFO' using social media....
FMCG / Consumer Non-Durables: OtherFMCG: Cosmetics & HygieneFMCG: Food / Beverages / TobaccoFMCG: Textile / Clothing / AccessoriesNorth America
Marketing & Sales Research in Practice

She Knows Best: Insights Into Mums Shopping Decisions

ESOMARFebruary 6, 2017February 6, 2019
by ESOMARFebruary 6, 2017February 6, 20190
Minecraft, Halloween and health. Just some of the key items on the agenda of mums at the moment according to research from GutCheck....
Advertising & PRFMCG / Consumer Non-Durables: OtherFMCG: Food / Beverages / Tobacco
Methodologies & Techniques Research in Practice

5 Tips for Conducting Market Research in a Highly Regulated Industry

ESOMARJanuary 23, 2017February 5, 2019
by ESOMAR and Carolyn WuJanuary 23, 2017February 5, 20190
Five tips to stay on the right side of law and regulation when conducting research in industries that account for 20% of research revenue....
FMCG: Food / Beverages / TobaccoHealthcare & PharmaceuticalsLegal & Financial Services
Load more articles
Subscribe to our newsletters

Latest article

Predictive qual: How to turn the art of qual into a science...

Angela CaninOctober 21, 2021September 10, 2021
October 21, 2021September 10, 2021
Please enter an Access Token
The views expressed by the authors in this publication are not necessarily those of ESOMAR.
© ESOMAR - www.researchworld.com. All Rights Reserved. RW ™
Research World
FacebookTwitterInstagramLinkedinYoutubeEmailRss
  • Business
    • Business Affairs
    • Biz-Talks
    • Entrepreneurship
    • Reports & Analyses
  • Data Standards
    • Polling & Politics
    • Privacy & Ethics
    • Advocacy
  • Tech & Innovation
    • Media
    • Smart Data & Analytics
    • Tools & Technology
  • Insights on Insights
    • Brand Stories
    • Marketing & Sales
    • Research for Social Good
    • Research in Practice
  • Learning Labs
    • Methodologies & Techniques
    • Skills & Careers
    • Strategy & Management
  • Opinions
    • Columns
    • Editor Notes
    • Reactions & Foresights
We value your privacy!
In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content and ads shown to you based on your preferences and enable additional social media features you may wish to use. If you are comfortable with our default settings, you can accept them below. Alternatively, you can inform us which cookies you allow us to place on your devices in detail by clicking the [Settings] button below and toggle on or off your preferences based on the cookie types we use and their purposes, noting this might impact your browsing experience on our website. You can change your mind and revisit your permissions at any time. Read more

Settings Accept
Cookies Consent

We value your privacy!

Our website uses cookies. Cookies are small pieces of information in the form of text files, created by a program on the server of the website, which are then placed on the hard drive of your computer when you visit the website.

The information stored by these cookies might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalised web experience.

Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
Strictly necessary
Always Enabled

These cookies are necessary for the website to be usable, by enabling basic functions like page navigation and access to secure areas of the website. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. The website cannot function properly without these cookies and can therefore not be switched off in our systems.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

CookieTypeDurationDescription
cli_user_preferencepersistent1 yearKeeps track of the cookie consents for on the current domain.
cookielawinfo-checkbox-marketingpersistent1 yearKeeps track of the cookie consent for a specific category on the current domain.
cookielawinfo-checkbox-measurementpersistent1 yearKeeps track of the cookie consent for a specific category on the current domain.
cookielawinfo-checkbox-necessarypersistent1 yearKeeps track of the cookie consent for a specific category on the current domain.
cookielawinfo-checkbox-non-necessary011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non Necessary".
cookielawinfo-checkbox-preferencespersistent1 yearKeeps track of the cookie consent for a specific category on the current domain.
hustle_module_show_count-persistent1 dayThis cookie is used to determine when the internal slide-in/pop-up/embed module for newsletter opt-ins is displayed to the user.
inc_optin_persistent1 hourThis cookie is used to determine when the internal slide-in/pop-up/embed module for newsletter opt-ins is displayed or hidden to the user.
PHPSESSIDsession0 minutePreserves user session state across page requests. The PHPSESSID cookie is native to PHP and enables websites to store serialised state data. On the website it is used to establish a user session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie. Stores unique session ID.
viewed_cookie_policypersistent1 hourStores the user's cookie consent state for the current domain.
viewed_cookie_policy011 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wordpress_sessionsessionWordPress cookie for a logged in user.
wordpress_logged_in_sessionsessionWordPress cookie for a logged in user.
wordpress_test_sessionsessionWordPress cookie for a logged in user.
wordpress_test_cookiesessionsessionWordPress test cookie.
wp-settings-sessionsessionWordpress also sets a few wp-settings-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
wp-settings-time-sessionsessionWordpress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
Performance Measurement & Statistics
Always Enabled

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

CookieTypeDurationDescription
AMP_TOKENpersistent1 yearThis cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. It contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
collectthird partysessionUsed to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.
_gapersistent2 yearRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
_gidpersistent1 dayRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
__gadsthird party2 yearsAssociated with the DoubleClick for Publishers service from Google. It serves purposes such as measuring interactions with the ads on our domain and preventing the same ads from being shown to you too many times.
__utmapersistent2 yearsThis cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits strategy-business.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to strategy-business.com, and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and the accessibility of the cookie as an extra security measure.
__utmbpersistent30 minutesThis cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits strategy-business.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to strategy-business.com, and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and the accessibility of the cookie as an extra security measure.
__utmcpersistent30 minutesHistorically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backward compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session.
__utmvpersistent2 yearsThis cookie is not normally present in a default configuration of the tracking code. The __utmvcookie passes the information provided via the _setVar() method, which you use to create a custom user segment. This string is then passed to the Analytics servers in the GIF request URL via the utmcc parameter. This cookie is written only if you have added the¬_setVar() method for the tracking code on your website page.
__utmzpersistent6 monthsThis cookie stores the type of referral used by the visitor to reach strategy-business.com, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns, and page navigation within strategy-business.com. The cookie is updated with each page view to strategy-business.com.
Personalised Ads & Marketing

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. If you opt out of storing this type of cookies you won’t see any less ads, but they might just not be as relevant.

CookieTypeDurationDescription
GoogleAdServingTestpersistentsessionUsed to register what ads have been displayed to the user.
IDEpersistent1 yearUsed by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
test_cookiethird party1 dayUsed to check if the user's browser supports cookies.
__ab12#persistent2 yearsPending
Save & Accept