Media / Broadcasting / Entertainment

Media Opinions

Attention: A media measurement Gold Standard? The ARF Media Model has the Answer. (Hint: it is NOT attention-based!)

Angela Canin
The somewhat contentious and confusing question was whether “attention” should become the media measurement gold [sic] standard (and therefore part of a trading currency) notably in view of the WFA Cross-Media Measurement, XMM, Technical Design...
Media Reactions & Foresights

Understanding the evolution of the TV/video marketplace: how will linear and on-demand content coexist?

Angela Canin
The effects of COVID-19 and the current and likely changes in viewing were intriguing for the content providers. Understanding this landscape provides an important basis for the TV/video measurement intricacies and complexities that will be...