Media / Broadcasting / Entertainment
The somewhat contentious and confusing question was whether “attention” should become the media measurement gold [sic] standard (and therefore part of a trading currency) notably in view of the WFA Cross-Media Measurement, XMM, Technical Design...
Understanding the evolution of the TV/video marketplace: how will linear and on-demand content coexist?
The effects of COVID-19 and the current and likely changes in viewing were intriguing for the content providers. Understanding this landscape provides an important basis for the TV/video measurement intricacies and complexities that will be...
COVID-19 finally driving much needed radio measurement innovations?
Most radio measurement services around the world were seriously handcuffed by the COVID-19 crisis and innovation via various integrated approaches is evolving as the new approach to measuring radio audience hearing/listening....
Media & Ad research – never more important!
The ARF AUDIENCExSCIENCE virtual Conference, September 21-23 underlined why media and ad research have never been more important notably in our exploding digital media world. Its coverage of a wide range of topics and research...
The message is the medium
Over the years, we have embarked on a multi-stage research partnership with Kadence International by employing methods including quantitative, qualitative as well as neuro to demonstrate the ROI impacts on advertisers’ brand values, positioning and...
Resilience vs. contingency planning: Media research and audience measurement – no turning back!
asi’s review of insights from 18 leaders at media research companies worldwide in a COVID world is part of ESOMAR’s Community Circles initiative focused on evaluating the impact of the current crisis. The Webinar was...