FMCG / Consumer Non-Durables: Other
Following a year of turbulent change, insight professionals are now preparing for 2021. We talk to Vinay Ahuja, Vice-President – Procter & Gamble Europe, Consumer Market Knowledge, Analytics & Insights, about the year ahead....
Video reveals perimeter shopping behaviour for Mondelēz International
There is no doubt that the in-store retail environment has been changing at a rapid pace for many years. Consumers desire fresh, healthier food which drives them to spend more time in the perimeter of...
Sustainability: a different perspective to affordability in Kenya
With a forecast 2019 economic growth of +6%, Kenya’s economy is showing signs of stability on the back of macroeconomic steadiness, yet at a micro level Kenyans are seen to be experiencing the perfect storm....
“What’s changing in the world of market research?”
That was the question I posted on the social media LinkedIn late February 2019, inviting folk from the world of MR to contribute about 80 – 100 words to a crowd-sourced piece for publication on...
Path to Purchase – Connecting Dots in the “New Era of Shopping”
By Sean Dunn (originally published on Nepa) Recently we covered the basics of Path to Purchase in our Q&A with Matt Nitzberg. This week, we’re talking to Lindsay Cowan – who was invited to speak on understanding...
Understanding the Most Important Shopper
How to best tap into the 'Household CFO' using social media....