Videogames have come a long way from Pong and Tetris. Gaming today offers an enormous breadth of experiences, from AAA blockbusters with budgets that rival Hollywood, to innovative indie games, and mobile games that provide quick hits of fun. Along the way the gaming audience has grown to encompass over 2.5 billion players, and surprising new audiences are constantly emerging. This week we speak to Jan Bojko, Head of Market Research at Activision Blizzard Media, about a key new gaming audience, and how games provide huge scope for innovation for both marketers and researchers.
Jan Bojko is the Head of Market Research at Activision Blizzard Media, the media and advertising arm of renowned video game publisher Activision Blizzard, overseeing syndicated reporting, thought leadership, and sales enablement research content for advertising and sponsorship endeavours.
Activision Blizzard are the studio behind some of the biggest franchises in gaming, including Call of Duty, Overwatch, World of Warcraft, Crash Bandicoot, Candy Crush Saga, and more.
