Touch of Whit Creative, USA
This week Srikar speaks to Whitney Dunlap-Fowler, brand strategist and founder of Touch of Whit creative, about the importance of race in research. Srikar and Whitney explore how the market research sector needs to contend with its attitudes towards race, diversity, and inclusivity, and how having truly diverse research means better results for brands, and more trust from consumers. With a brief trip through the world of hip hop, they also look at how the next generation of young researchers are embracing their diversity as their strength, and what changes are needed to make sure that research truly reflects social
reality.
Find more of Whitney’s work here
Or visit this page to get familiar with Whitney’s Insights in Colour initiative
“Unless the drive for change is coming from leadership, there will be no change”
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