As elections loom across the globe, how much can we rely on opinion polls to show us political and social realities? How are polls carried out? And what challenges do pollsters and the public face when looking to polls for information? This week Srikar speaks to Kathy Frankovic, former director of surveys for CBS News, to get her insights into how polling performs a vital function within our democracies. Together they explore the roots of opinion polling, how polls can be interpreted, and how polls inform us about our politicians, public sympathies, and each other.
Polling serves to judge the truth of political claims
Make sure to join ESOMAR’s Insights Festival from September 14th – 17th to hear more from Kathy as well as from other leading figures in the research sector. Find out more about this week’s sponsor at www.questmindshare.com
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