Smart Data & Analytics
The “briefing questions for unstructured data” were published by ESOMAR last week, and not a moment too soon. It was high time to replace the “24 Questions to help buyers of social media research” published...
AI, an opportunity to boost the best of our insights skills
Artificial Intelligence (AI) is not just another buzzword in our business dictionary. It is not just the claim of companies that want to get more exposure or increased funding. Whilst it certainly has all the...
What Does a No-Deal Brexit Mean for Data Flows?
Now the dust is settling somewhat after the recent surprising vote in UK parliament, it is as yet still unclear what will happen next with regards to Brexit. One thing is sure though - the...
In search of critical thinking. The new Data Scientist between correlation and causality
By Davide Fabrizio, Partner, Chief Analytics, IT & Consulting Officer at Conento In this short post I analyze one of the main headaches of HR departments: the search for talent. This is intended as a...
Why Has Social Listening Not Taken Off in Market Research Yet?
A look at why social media listening hasn't grown as we thought it might....
Taming Data With Science
A look at what data sources and approaches can be used to solve business questions....