Thought Leaders in Privacy and Data Safety in the Digital Era
A look at how market research can establish a leadership role in privacy in the digital era....
Smart Data & Analytics
How Integrated Data Ecosystems Make Marketing More Personal and Effective
A look at how to use data more effectively by better personalisation....
Hits or hypes : Social analytics
A strong presence in the social media networks that matter is crucial for brands. But how do companies know where to socialise in order to reach the desired demographic? How can research and analytics help?...
Big Data: Your Key to Mobile App Success
A look at how big data can drive the success of apps....
Big Data & Semiotics: Big Answers Powered by Meaning
By Steve Verba Big Data is big news. Bigger than anything else in IT, except The Cloud. Bigger than anything else in its impact on Marketing and Market Research. So big that it seems Semiotics would...
Big Data and Market Research
By Felix Rios One of the frequent questions we get from curious market research (MR) clients is: “What is big data?” The answer they are really looking for is not the Wikipedia definition that you...