Remote eye tracking after the pandemic
Will the impact of COVID-19 on research be permanent or is in-lab still indispensable?...
Tools & Technology
The 5 biggest aha moments from “The state of CX analytics 2021” study
For a few years, CX research tech is booming, empowered by emerging tech. Despite the exploding variety of tech, the state of execution is in a mixed state. Companies are looking for orientation....
Lost souls: Autonomous cars, online shopping and qualitative research
As for research, it’s about people. Our industry is about spending time with REAL people. So, at the earliest opportunity, let’s pack our Zoom accounts away and get back out there....
Retained IP in a future AI world – What it is and why it matters
AI models are dynamic and age well, whilst human generated research is static, bound to context and only as good as its researchers....
What’s the next big thing in market research?
DIY market research has moved up the agenda and center-stage....
Customer advocacy: How to turn customers into friends, fans and brand ambassadors
Once upon a time, when Instagram was in its infancy, the dark arts of influencer marketing were a trade secret. Now, the cat is officially out of the designer handbag....