Tools & Technology
The potential for reducing the burden on an overstretched healthcare system means exploring Artificial Intelligence needs to feature on every progressive NHS Board’s agenda....
Lurpak: Feeding the imagination
This is the story of how a brand team laid down a much bigger and bolder challenge than is usual in a comms research brief. And how this paid off in terms of immediate, measurable...
Who has the best ideas?
A few days ago the Reuters Institute of the University of Oxford published a very interesting chart that emerged after an investigation in which digital leaders, among other things, said that "the best ideas" arose...
Being there with a Bot: finding new ways to engage with voice and chat
Market research methods have, by and large, done an excellent job of reflecting societal norms in terms of communication and interaction. Face-to-face intercepts gradually giving way to CATI, which gradually gave way to online surveys;...
Innovation Insights: do people know about the AI behind their devices?
The proliferation of Artificial Intelligence (AI) is an exciting prospect that promises a revolution in the way we live our lives. However, how much do consumers really know about these technologies and are they aware...
Innovation Insights: how widespread are smart home devices and what do consumers want from them in the future?
A smart home is a system containing multiple smart devices which automate the home’s functionality e.g. security, climate, lighting and entertainment. Smart home devices include smart: speakers, doorbells, security systems and thermostats. The global smart...