Tools & Technology
With a few exceptions, market research looks very much as it did 10, 20, or even 30 years ago. Sure, some processes have been automated, and data collection has become more frequent. But there hasn't...
Could blockchain technology be the future for market research?
In a world where technology advances by the second, we’re being presented with many new ways of thinking, approaching and delivering outcomes. Blockchain technology has been in discussion for some time now with a focus...
More human market research through AI
Artificial intelligence (AI) disrupting market research has been an ongoing story in our industry for the last few years. So far, it has mostly been a story about classifying and understanding unstructured data such as...
what3words ‘map’ used in remote rescue
Three seemingly unconnected words were the vital coordinates needed to help rescue a mother and her daughter in remote rural Somerset in the United Kingdom after a car crash....
Trends, Transformation and Innovation in China
Due to the rapid development of mobile payment technologies, China is quickly moving closer to a cashless society. Aside from BAT (Baidu Inc., Alibaba Group Holding Ltd. and Tencent Holdings Ltd.), which greatly digitalised both...
AI Automation: not such a dumb idea
Without question, automation and the rise of AI based MR-specific applications have driven process improvements, time savings and cost reductions across a host of MR functions. We know this because automation is nothing new, its...