YouTube is testing a ML tool to generate six-second ads from longer ads
YouTube is now unveiling a new Machine Learning (ML) based tool that automatically creates a six-second version of a longer ad....
Tools & Technology
Using video technology for multi-country qualitative projects
Multi-country qualitative projects are some of the most challenging for researchers and clients alike. Significant logistical and cost issues associated with travel often result in small sample sizes in each country, making it hard to...
Microsoft has launched an online code editor, Visual Studio Online
Technology giant Microsoft yesterday announced a private preview launch of Visual Studio Online, a consortium of 3 new coding “capabilities” as they coined them, to enable developers to work from anywhere, and on any device,...
Three ways that blockchain can improve the quality of market research
Blockchain technology will have a profound effect on the market research industry and other businesses around the world. Companies are racing to implement blockchain for the benefits this technology provides. In a recent study by...
The marriage of chatbots and AI
Chatbots are one of the most exciting new data collection methods emerging at the moment. The claims being made for them include improved participant engagement, the ability to reach people who may be alienated by...
Who’s listening to your conversations with Alexa?
Amazon.com Inc. employs thousands of people around the world to help improve its Alexa digital assistant which powers its line of Echo speakers....