Jackie Lorch

VP, Global Knowledge Management, Dynata, USA

5 Articles

I conduct research-on-research in support of Dynata clients and quality best practices; write and speak on research topics, especially on quality and the research participant experience, including at AMA, ARF, ESOMAR and MRA Annual conferences. I have been an ESOMAR US Representative and member of the Board of Directors of the Marketing Research Institute International.

Advertorial

Advertorial: Quality fit for purpose: Finding the quality “sweet spot” for today’s online research

Jackie LorchApril 30, 2021April 30, 2021

by Pete Cape and Jackie LorchApril 30, 2021April 30, 20210

Data quality dominates online research industry conversations – yet the industry has never clearly defined what it is and where it starts...

Skills & Careers

How Technology is Impacting Jobs and Market Research

Jackie LorchAugust 27, 2018February 5, 2019

by Gina Pingitore, Jackie Lorch and John HagelAugust 27, 2018February 5, 20190

And how should researchers prepare themselves for the coming changes? By Gina Pingitore, senior advisor of Global Research and Insights at Nuebridge Consulting Group, Jackie Lorch, vice president, Global Knowledge Management Research Now SSI and John Hagel,...

Reactions & Foresights

MRX Through the Years: Special Edition for ESOMAR CONGRESS

Jackie LorchSeptember 6, 2017February 6, 2019

by Jackie LorchSeptember 6, 2017February 6, 20190

By Jackie Lorch This year, ESOMAR and SSI share milestone anniversaries. ESOMAR is celebrating 70 years as the international research association, promoting the value of research and providing ethical and professional guidance to its members....

Marketing & Sales

Beyond the Black Box: Digital Ad Measurement Comes of Age

Jackie LorchMay 29, 2017February 5, 2019

by Jackie LorchMay 29, 2017February 5, 20190

The changing ad landscape Paid Content / Advertorial By Jackie Lorch Advertising research is undergoing radical change as ad spend continues to grow steadily, but that spend shifts from offline to digital....

Reactions & Foresights Tools & Technology

Embracing VR: Are Researchers Providing a Smooth Ride?

Jackie LorchFebruary 1, 2017February 5, 2019

by Jackie LorchFebruary 1, 2017February 5, 20190

Sponsored Content By Jackie Lorch At the ESOMAR Congress in New Orleans in September among other conferences and events in 2016, SSI’s booth in the exhibit hall was more crowded than usual. One reason was...

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