Advertorial: Quality fit for purpose: Finding the quality “sweet spot” for today’s online research
Data quality dominates online research industry conversations – yet the industry has never clearly defined what it is and where it starts...
Pete Cape
Global Knowledge Director, Dynata, UK
How consumer trends are evolving during the COVID-19 pandemic
With the current COVID-19 pandemic sweeping the planet, all our worlds are turned upside down as we are forced to live in different circumstances. Many of us will be under some degree of lock down...
What research participants think about the feedback they give
As researchers, or buyers of market research, we know full well the value of what we do. We know why we ask the questions we ask, and we know what to do with the results....
Why Gamify?
Commercial Content By Pete Cape Why must we gamify our surveys? We don’t do it to make them “look pretty” or to improve participant engagement. We gamify to collect better data. John Krosnick of Stanford...