Nikki Lavoie
Founder, MindSpark Research International, France
2 Articles
Nikki Lavoie, Founder of MindSpark Research International, is a spirited and intuitive qualitative UX researcher who translates her passion for understanding people into strategic insight. She has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris. Nikki sits on the Board of the AQR and is also a member of the ESOMAR Council, and has been presenting on topics like agile qualitative research, linguistics and DEI (diversity, equality and inclusion) for over 15 years.
As some offices re-open and others continue to work remotely, how are research teams managing with the ongoing changes and volatility....
Agile Research
The two concepts go hand-in-hand, and agile development doesn’t truly exist without involving the voice of the consumer....