Nikki Lavoie

Founder, MindSpark Research International, France

2 Articles
Nikki Lavoie, Founder of MindSpark Research International, is a spirited and intuitive qualitative UX researcher who translates her passion for understanding people into strategic insight. She has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris. Nikki sits on the Board of the AQR and is also a member of the ESOMAR Council, and has been presenting on topics like agile qualitative research, linguistics and DEI (diversity, equality and inclusion) for over 15 years.