Biz-Talks
We catch up with Andrew who is working from home outside London, rather than traveling around the world which is what he normally would be doing to better understand different hospitality and drinks cultures....
Today’s consumer insights
Chandan Mukherji, Nestlé’s Vice President & Director, Strategy, Insights and Innovation on the strategic role of insights during the pandemic...
Talking Insights | Episode 13: Storytelling through data with Confirmit
Storytelling has been part of human progress since the dawn of our species - for eons stories have helped us to understand, navigate, and explore the world....
New investment in insights industry surges during pandemic
Back in May 2020 ESOMAR predicted a fall in global insights industry revenues of up to 22%. In fact, quite the opposite happened. Venture Capital and Private Equity interest in the insights sector surged during...
Driving diversity and mitigating bias in market research and insights
Marketing, PR, advertising and market research were the most inclusive sectors according to the study. But there is still work to be done which is why associations such as the MRS, the Insights Association, ESOMAR...
The 12 ‘Datas’ of Christmas
With the holidays almost upon us, one of the hallmarks of the season is the tradition of gift giving. More often than not, this is personal custom rather than a professional one, and many people...